Pro Sports Investing Is Becoming an Asset Class for All Investors

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For 2026, one of the new storylines we added to the Stock Picker’s Corner (SPC) universe was the Sports Asset Class.

It’s been a market most investors have historically overlooked because it’s been tightly controlled and the investable opportunities have been scarce. But as we said at the start of the year, that’s starting to change.

New laws are making it easier for owners to cash in on record team valuations, allowing them to sell partial stakes while maintaining franchise control. Some owners are content to completely cash out.

One of the ways to invest we’ve been tracking since November 2024: Madison Square Garden Sports $MSGS ( ▼ 0.11% ) .